Know-Better.org respects your privacy and we are committed to protecting your personal information. The following privacy policy gives you information on how we handle personally identifiable and anonymized information collected through your use of this website, including any data you may provide when you use our services or contact us for any reason. 

Here are some of the main points from our privacy policy. For more information, read the entire privacy policy below.

• What data we collect passively: We may collect information on how you use our site and services, information about your device and browser through cookies and similar technologies, and aggregated data such as demographic data. This information is not linked to your identity or contact information.

• What data we may ask you to provide voluntarily: We will only collect data that you share with us via our contact form – including the name and email address you provide, and any information shared in the body of your question.

• When and why we may share data that identifies you: Personal identifiable information will only be used to provide a service that you have requested, respond to communication from you, or to comply with our legal obligations.

• When and why we may share data that does not identify you: We may use and share anonymized data to assess and improve our website and services. This may include disclosure to third party service providers who assist us in operating our website and providing services to you.
• How we protect your data: We have many security measures in place to protect your data, including access controls, regular security audits, and other methods. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where legally required to do so. Any use of your personal information will only be done by an authorized person who is subject to a duty of confidentiality.
• How long we will retain your data: We will retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, and for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

Introduction 

At Know-Better.org, we respect your privacy and we are committed to protecting your personal information. This privacy policy gives you information on how we collect and process your personal information through your use of this website, including any data you may provide through this website when you use our services or contact us for any other reason. 

This website is not intended for children under the age of 16 and we do not knowingly collect data relating to children. If you have any questions about this privacy policy or our privacy practices, please contact us by filling out the form found on our Contact page. 

The information we collect about you 

Certain personal information about you may be collected when you use and engage with this website. Personal information means any information about you which can be used to identify you. The personal information collected is dependent on how you choose to engage with this website. We also collect anonymized, non-identifying information to measure overall trends in user engagement with our website and services.

This information may include:

• Identity Information includes first name, last name, and username or similar identifier. Providing information of this type is voluntary and you may employ an alias if desired.
• Contact Data includes your email address. An email address is required for submitting a contact form, but this information will not be used for any purposes other than responding to your message.
• Technical Information includes your browser type and version, time zone setting and general location (not your address – at most, this would be at the town, city, or county level), browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. 
• Usage Information includes information about how you use our website and services. 
• Additional Volunteered Data includes any additional information you choose to volunteer about yourself through our contact forms. This may include identity data and contact data – specifically your name, email, and any preliminary information that you choose to disclose.

All identity information, contact data, and additional volunteered data is processed in compliance with applicable laws and regulations. Anonymized technical and usage information is processed separately and will not be aggregated with personally identifiable information.

We collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal information but is not considered personal information data because this data cannot be used to directly or indirectly reveal your identity. For example, we may aggregate your usage information to calculate the percentage of users accessing a specific website feature. 

How is your personal information collected? 

We use different methods to collect information from and about you, including through: 

• Direct interactions. You may give us your identity, contact, or additional volunteered information by using our services or corresponding with us. This information includes personal information you provide when you enquire about our services or give us feedback or contact us. 
• Automated technologies or interactions. As you interact with our website, we will automatically collect technical and usage information about your equipment, browsing actions and patterns. We may collect this personal data by using cookies, pixels, server logs and other similar technologies. We may also receive technical information about you if you visit other websites employing our cookies. 

How we use your personal information 

We may use your personal and anonymized information as permitted by law and specifically in the following circumstances: 

• To respond to communication from you 
• To improve our products and services 
• To comply with our legal obligations 

Disclosures of your personal information 

We may share your personal information with the parties set out below for the purposes described above: 

• Service providers who assist us in operating our website and providing services to you 

• Government authorities and others acting through lawful legal processes 

We require third parties to respect the security of your personal data and to treat it in accordance with the law. Identity information, contact data, and additional volunteered data that you share with us will not be shared with third parties, except where that data has been aggregated, anonymized, and it is necessary to share this data to provide our services.

We may also disclose your personal information when required by law, to enforce compliance or to protect the property or safety of our rights or those of others. For example, we may disclose personal information to legal or regulatory authorities in the event that we suspect criminal activity, to detect and prevent fraud, or to comply with legal or regulatory requirements of governmental bodies, regulatory agencies or other self-regulatory organizations. We may also need to disclose personal information to comply with a legal obligation (e.g., court order) or to protect our assets (e.g., to collect overdue accounts).

Legal basis for processing your personal information

There are a number of different legal bases on which personal information may be collected and used,

including:

• Consent: where you have given clear consent to the processing of your personal information for a specific purpose;
• Explicit consent: where you have given explicit consent to the processing of special categories of your personal data (including health data) for a specific purpose; 
• Legitimate interests: where the use of your personal information is necessary for a legitimate interest (unless there is a good reason to protect your personal information which overrides that legitimate interest); and
• Vital interests: where the processing of your personal information is necessary in order to protect your vital interests or those of another person (e.g., where there is a threat to your life or the life of another person and processing cannot manifestly be based on another legal basis).

By providing us with personal information, you consent to its processing in accordance with this policy. Generally, we will obtain the necessary personal information directly from you, with your consent, subject to the exceptions provided by law. Note that you have the right, if you so choose, to refuse the collection, use and disclosure of your personal information. For more details, please see the section below: Your rights.

Data security 

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. Access to your personal information is limited to people who have a genuine need to know it. Any use of your personal information will only be done by an authorized person who is subject to a duty of confidentiality.

Data retention 

We will retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, and for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you. 

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other  means, and the applicable legal, regulatory, tax, accounting or other requirements. 

In some circumstances, we will anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. 

Your rights

You have the right to know whether we hold personal information about you and to have access to that personal information. You also have the right to ask questions about how we have collected, used and retained your personal information and to whom it has been disclosed.

In some situations, it may not be possible for us to disclose all of the personal information we hold about you. Exceptions to the access requirements are limited and specific. The reasons for denying access are provided upon request.

These exceptions include information that is prohibitively costly to provide, information that contains details about other individuals, the existence of legal, security or business reasons that prevent the provision of the information and the fact that the information is protected by solicitor-client or litigation privilege.

If you would like to exercise any of your other rights or ask any questions, please contact us via our Contact page.